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Founce Global.

Above & beyond: Working together to imagine Founce Global’s brand for the international stage by creating a modern identity with a global pull and a robust membership platform with beautiful curated guides.

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Founce Global is a new-age education consultancy brand that offers guidance and service to international parents whose students are moving to a new country. They are based in Hong Kong, HK. One of our latest projects was to develop a new responsive, membership website.


Sept, 2020


Samara Mahtani


Web App

The Challenge

The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community.

The Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.

We produced and edited this Video to serve as the Launch Teaser.

“They are relentlessly focused on understanding the end-user and developing appropriate solutions to meet their needs.”

Samara Mahtani

CEO and Founder

Built for Accessibility in mind


After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

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